Seller Tips

Write clear, detailed, and honest descriptions about your dogs. Include any important information you would want to know as a buyer, especially details about the dog's personality/temperament, activity level, or unique qualities. Transparency is key.
Use high-quality photos (including a clear primary image of each dog). Buyers are far more likely to engage with listings that have clear, well-lit photos showcasing the dog’s features and overall health.
Keep listings updated—mark sold dogs as “Sold”, and delete older outdated listings. Keeping your listings current helps avoid confusion and frustration for potential buyers and ensures only available dogs are displayed.

Respond promptly to inquiries to keep buyers engaged. Buyers often reach out to multiple sellers at once, so responding quickly can increase your chances of making a successful sale.
Be polite and professional in all communications. A friendly and professional tone builds trust and reassures buyers that they are working with a responsible breeder.
Watch for suspicious messages (e.g., overly generic inquiries, suspicious phrasing, etc.). Be cautious of buyers who refuse to answer questions, offer to overpay, or insist on using unverified payment methods. If you receive a suspicious message, contact our Support Team.

Be transparent about pricing, including any deposits or additional fees. Clearly outline the full cost of the dog upfront, including any vaccination fees, registration costs, or transportation expenses.
Research options for accepting payments/deposits. Different methods of payment have different pros and cons; look for the best option for you and your buyers’ security.
Avoid payment scams—use secure payment methods and be wary of overpayment requests. Never accept cashier’s checks, money orders, or wire transfers from unknown buyers, as these are common fraud tactics. Scammers often send fraudulent checks that bounce after deposit, leaving sellers without payment and at a financial loss.

Ask questions to ensure the buyer is a good fit for your dog. A responsible breeder makes sure their puppies are placed in homes that understand the breed’s needs and long-term commitment.
Educate buyers on breed characteristics and care needs. Not all buyers have experience with your breed, so providing guidance on grooming, training, activity levels, and health considerations can help prevent mismatched placements. Try to anticipate the needs of your potential buyers for good proactive customer service.
Be cautious of buyers who seem rushed or uninterested in the dog's well-being. A responsible buyer should ask questions and show interest in the dog's history, temperament, and future care.
Establish a Contract of Sale. Outlining key details—like pricing, payment terms, and delivery—helps avoid confusion and ensures both parties are on the same page. Having a written record can also be useful if issues arise later.

Arrange meetings in safe, public locations if possible. When meeting in person, choose a well-lit, public space, such as a pet-friendly store or a veterinarian’s office, to ensure a secure environment.
Bring a friend or family member to in-person meetings. Having someone with you adds an extra layer of security and can help with handling multiple dogs or answering buyer questions.
If allowing buyers to visit your home, take safety precautions. Only invite serious buyers, schedule visits during the daytime, and avoid showing them areas unrelated to the dogs.
Don’t rush—make sure everything checks out. Take a moment to review payment details, discuss any last-minute questions, and confirm that both parties are satisfied before completing the transaction.

Follow Puppies.com guidelines for listings and transactions. Violating site policies can lead to account suspension, so always review and adhere to Account Guidelines and Listing Guidelines.
Keep records of your transactions and communications. Saving messages, payment confirmations, and buyer agreements can help protect you in case of disputes or misunderstandings.
Educate yourself about online fraud. Check out our Identifying and Avoiding Scams and Fraud article. If you see anything suspicious, contact our Support Team.
Keep buyer information, and encourage buyers to save your contact information. Many buyers appreciate follow-ups to check in on a dog’s health. By keeping in contact with buyers, you can help ensure a healthy life for your dogs, and you can facilitate future purchases from a breeder they trust.