What is a Featured Breeder?
- "Featured Breeder" status is a promotional benefit included with Premier memberships.
- It IS NOT a guarantee of quality or legitimacy.
Listings posted by sellers with a Premier membership are automatically upgraded to Featured Listings. These listings are highlighted with a blue "shooting star" icon to help them stand out to potential buyers.
On the Find a Puppy search page, buyers can use the "Featured Listings" filter to easily locate listings from sellers who have upgraded their accounts with Premier memberships. This provides a streamlined way to find active listings from our Premier members.
When a seller has a Premier membership, their profile includes a Featured Breeder label. This signifies that their account includes advanced profile tools not available with a Standard membership, such as:
- Custom URLs: A personalized Puppies.com homepage link.
- External Links: A dedicated space to share their own personal website.
- Puppy Updates: The ability to post and share progress updates on their dogs.
- Featured Listings: All listings posted by the seller automatically receive Featured Listing status.
Important Note: The "Featured Breeder" designation is a marketing feature and does not indicate a verification, endorsement, or vetting of the breeder’s legitimacy by Puppies.com.
Much like a "sponsored" post on other platforms, this status is not an indicator of preferred or guaranteed status/quality, nor does it imply a background check or physical inspection has occurred. We encourage all buyers to conduct their own independent research and due diligence before engaging with any seller. For guidance on how to safely navigate your search, please review our Buyer Tips, our Identifying and Avoiding Scams article, and our Terms of Service.